MaxHealth DPC at the HR Southwest Conference: Redefining Employer Healthcare

Introduction
Last week, the MaxHealth DPC team joined thousands of HR professionals, brokers, and industry leaders at the HR Southwest Conference in Fort Worth, Texas. The event was an incredible opportunity to share how Direct Primary Care (DPC) is transforming the way employers approach healthcare benefits by making them more affordable, predictable, and employee-centered.

Connecting with HR Decision-Makers
At the conference, conversations focused on one consistent theme: healthcare costs continue to rise while employee satisfaction with their benefits remains low. Many HR leaders are searching for new ways to provide meaningful coverage without straining their budgets.

MaxHealth DPC offered a fresh perspective that moves away from the traditional claims-driven model and toward accessible, high-quality primary care through a simple monthly membership. This approach gives employees the care they need when they need it while helping employers stabilize costs and reduce absenteeism.

Why DPC Resonated with Attendees
Throughout the event, HR leaders and brokers expressed strong interest in how DPC can:

• Lower overall healthcare spend by reducing ER and specialist visits
• Improve employee satisfaction with faster appointments and unlimited visits
• Support retention and recruitment by offering a modern, people-first benefit
• Simplify administration with predictable costs and fewer billing surprises

By aligning these outcomes with HR priorities, DPC stood out as both a financial and cultural win for employers.

Our Takeaway from HRSWC 2025
It is clear that HR teams and benefit brokers are ready for a new healthcare model. The growing interest in DPC reflects a shift toward transparency, accessibility, and prevention, which is exactly what MaxHealth DPC was built to provide.

We look forward to continuing the conversations started at the show and helping more organizations experience the benefits of Direct Primary Care firsthand.

If you missed us at the HR Southwest Conference, it is not too late to connect. Reach out to our team to learn how MaxHealth DPC can help your organization or clients simplify benefits, reduce costs, and prioritize employee wellness.